Wikilearn: A Conceptual App Design

My Role

UX Researcher and Designer

Duration

2 Weeks, December 2017

Project status

Ongoing

Project Overview

Human connection is one of the most important and defining aspects of our lives. One of the ways that we connect is through shared interest in topics for conversation. We can spend hours or days researching a specific topic that you want to share with others, all the while getting frustrated on the total time spent.

Scope of Work

My team of three set out to design a conceptual app that would work with Wikipedia to curate a specific lesson on a topic of your choice where the user would set the duration they'd like to spend learning. We conducted research on needs and wants of people's methods of gathering information, and analyzed the competitive market. Wireframes and prototypes were created for the app and user-tested in two rounds.

RESEARCH METHODOLOGY

Initial Problem Statement

People like to feel prepared entering into a conversation; having a basic level of knowledge helps us connect to others and bolster confidence.

Often we seek information that we can’t find, or we spend hours, days, if not weeks searching a specific topic and then deciphering what article/video/book is truly useful and reliable.

How might we present a curated package of information that satisfies the user’s desire to understand basic knowledge on a given topic?

User Interviews

The research team interviewed 9 people, ranging in age from 20s through mid-30s, 2 men and 7 women.

Goals:
Is the idea of a knowledge package a useful thing?
What do people think about available information, do they want “bite-sized”?
Validate if this is solving a problem based on our assumptions.

Questions:
When you want to know more about a topic, what do you do?
When was the last time you looked something up to learn about a particular topic? What did you look up? Why? What did you think of the results?
Did you feel like you could access the depth of information you needed in a timely manner? If not, were there any specific roadblocks?
Has there been an instance when you prepared for meeting someone (singular or group) by researching particular topics? (such as their interests)
Do you use any services that summarize topics/articles, like Skimm, or Daily Beast?
If so, what do you think of them?
If not, are you aware of them and why do you not use them?
How do they like to read information?
Where do you consume information?
What is your favorite learning environment?
Do you feel satisfied with how you can access/learn information?

Refining Initial Assumptions

We found that there was a huge range in the format that people preferred to learn — text, audio, video, podcasts, physical books, for example.

Revised Problem Statement

How might we present a curated package of information that satisfies the user’s desire to understand basic knowledge, within their time limitations and preferred learning environment?

Research Synthesis

Through nine interviews, we synthesized our findings into these specific user needs:
I go to sites I have been before, when I’m familiar with a topic.
I have a reason to search every day.
I like to be prepared for other people
I like quick summaries, equally I don’t like summaries.
I like to learn in tranquil environments and on the go.
I am frustrated that I spend a long time researching some topics.
I want to know how reliable my sources are.
I like offline access.
I like to read on my phone.
I am happy with my research.
I want learning personalized to my needs.
I like Google for multiple sources and people for trustworthiness of source.
I like consuming information in many formats.

Personas

Based on our interviews, we created two personas to use through the design phase.

Primary Persona:

Misha.png

Secondary Persona:

Andy estelle.png