Emily DeWan
UX Designer | Photographer

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emily@emilydewan.net

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917-620-5111

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linkedin.com/in/emilydewan

Summary

I am a UX Researcher and Designer with 18 years of experience as a photography business owner. In running the business, I learned how to take the overall vision of the client and translate that into actionable steps to reach their goal. I am an adept listener with an ability to meet people where they are. I adore expressive storytelling, organization, structure, collaboration, and learning. My great love of people comes through in interactions with team members and clients.

Experience

User RESEARCHER: OPEN DATA NATION
05/2018 - present

  • Discovering key takeaways and actionable items from interviews.
  • Open Data Nation takes open data records from cities and aggregates them into platforms for cities and insurers to mitigate risk.

UX RESEARCH CONSULTANT: GENERAL ASSEMBLY
01/2018 - 04/2018

  • Researched apparent disconnect between global team and local instructors of technology school.
  • Conducted interviews of global team members and local instructors.
  • Facilitated synthesis in the form of affinity mapping and personas.
  • Provided suggested solutions for creation + updates of teaching materials and onboarding of new instructors.

UX Consultant: Thank Heaven
12/2017 - 01/2018

  • Researched customer buying patterns for a local children’s boutique. Conducted interviews and created surveys; synthesized results from 12 interviews and 70 survey respondents. Conducted market research on competitive businesses.
  • Created primary and secondary personas.
  • Designed mid-fidelity and high-fidelity wireframes and prototypes.
  • Conducted 2 rounds of usability testing and design iterations. Increased success rate with users from 88% to 97%.
  • Presented designs to client and developers.
  • Directed web developers in design.

Founder and Principal Photographer: Emily DeWan Photography 
03/2000 - present

  • Founded a photography business offering services to families and businesses. Offerings include business headshots, corporate events, children & pet portraits, day-in-the-life family sessions, and weddings.
  • Source clients through networking, referrals, cross-promotions, and advertising.
  • Use strong communication skills to make clients feel comfortable.
  • Color-correct, edit, and deliver final images to clients.
  • Design albums and other heirloom products for families.
  • Manage bookkeeping and administrative records.
  • Manage company website.
  • Corporate Clients Include: Heron Financial, Safe Passage Neuromonitoring, Elmhurst College, Tidal Wave Marketing, Mommybites.

Freelance Photoshop Retoucher and Digital Technician
03/2000 - 10/2017

  • Creation and implementation of streamlined workflow for commercial photography shoots to edit, color correct, organize, and back up digital files.
  • On-site photographic retouching in Photoshop under direction of clients.
  • Clients: Warling Studios, David Bishop Photography, Sladcik-Wheeler Photography, Dream On Studio.
 

Skills

User Research & Synthesis
Interviewing
Personas
User Flows
Task Flows
Card Sorting
Feature Prioritization
Wireframing
Prototypes
Usability Testing
Presenting

Tools

Sketch
Photoshop
Illustrator
Omnigraffle
Invision
Zeplin
Marvel
Lightroom

Education

General Assembly

Completed immersive program in User Experience Design + Research
2018

ithaca college

B.S. Cinema & Photography
Minor: Music
1999

Interests

Partner dancing (Lindy Hop, Blues, Balboa, Fusion)
Animal Welfare (Trap-Neuter-Return Certified)
Pet adoption portrait photography
Former barbershop chorus singer